Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce services are turning to server-side tracking as a means to enhance their information collection procedures. While it requires extra technical knowledge than routine GTM and might present additional prices, it can result in better precision and more trusted information
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. A lot more exact information
The traditional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be influenced by advertisement blockers or other safety and security steps. This provides more exact information and a much more complete image of customer journeys across networks.
Furthermore, this kind of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the data they send out, and makes it easier to follow different information legislations. It's also a whole lot less susceptible to scams, as it's more difficult for illegal actors to manipulate the system by modifying the postback URL.
2. Much better control over information.
Server-side tracking permits companies to collect and improve data prior to sending it to third-party analytics/advertising platforms. This improves information completeness and precision, which can help marketers make even more informed advertising and marketing decisions.
Typical pixel tracking relies on JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to information collection disruptions and inaccurate outcomes. Server-side monitoring allows organizations to bypass these restrictions and provide precise, consistent data that is much less vulnerable to disturbance.
This type of monitoring also enables businesses to track conversions that occur beyond the site, like call and in-store purchases. This is cross-sell and upsell automation very important since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is much more trustworthy for businesses seeking to adjust to these changes.
3. Less vulnerable to fraud
Server-side tracking makes it possible for companies to control information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly alter exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight on your own servers. This eliminates dependence on third parties, which can be susceptible to breaches and privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different technique that utilizes a little item of code on your website to gather data from users.
4. Simpler to execute
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing internet browser limitations. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the extent of information administration and gives organizations extra control over transmission, making it usually a lot more trustworthy. Consequently, it's less prone to information difficulties triggered by things like a broken link or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the web server. This permits you to have more accurate information and assists guarantee compliance with personal privacy policies such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.