Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a way to enhance their information collection procedures. While it requires a lot more technical knowledge than normal GTM and may introduce added prices, it can result in higher precision and more reputable information
Pixel tracking utilizes a piece of code to register conversions on your site. It's simple to set up and less prone to ad blockers.
1. More accurate data
The traditional method of tracking conversions on a website, making use of pixels, is having trouble with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it should be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more accurate information and an extra total picture of customer trips across channels.
In addition, this sort of monitoring permits services to track conversions outside of the website, such as call and in-store sees, which can be tough for pixel-based monitoring. This flexibility offers marketing experts a lot more ownership over the information they send out, and makes it easier to adhere to numerous information laws. It's additionally a whole lot less prone to fraud, as it's harder for deceptive stars to control the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring enables services to collect and improve data prior to sending it to third-party analytics/advertising platforms. This improves information completeness and precision, which can help marketers make even more informed advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are often obstructed by ad blockers, which can result in information collection interruptions and unreliable results. Server-side monitoring enables services to bypass these limitations and provide precise, regular data that is much less at risk to interference.
This kind of monitoring also enables organizations to track conversions that occur beyond the website, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra reliable for companies looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly change how they manage cookies. As an example, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.
In addition, server-side tracking enables you to catch individual data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it typically much more dependable. Therefore, it's much less susceptible to data challenges caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your business can collect real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and helps make certain conformity with privacy laws such as GDPR. Additionally, it likewise avoids the social media retargeting monitoring restrictions imposed by internet browsers and ad blockers.